Evaluating and Optimizing Tableau’s SEO, UX & Content Strategies
Brief: Audit the SEO and content strategy of a B2B business and offer suggestions for optimization.
The market for Business Intelligence (BI) tools is competitive, but market players own specific niches. For Tableau, this lies in its ability to deliver the power of data visualization and analytics through an extremely user-friendly, drag-and-drop interface. Tableau's SEO strategy carefully mirrors the different customer funnel stages, but there is room to secure brand dominance in 'Data Visualization' SEO and also tap into broader BI keywords.
As far as content strategy, Tableau ticks all the right boxes with its plethora of resources such as videos, blogs and whitepapers available but once again, there is opportunity to better streamline content to support more expansive SEO keyword efforts.