RESEARCH MANAGER, METRIXLAB
Jul 2018 – Nov 2018
• Led 1st execution of digital campaign evaluations using tagged survey panel, with subsequent replications.
• Spearheaded cross-functional collaboration (client, research agency, media agency, panel operator).
• Identified / investigated cause(s) of data discrepancies via cross-source verifications and proposed workarounds.
• Evaluated best performing channels and target audience groups for future optimization.
• Mentored juniors on ways of working and projects requirements for long-term replication and continuity.
JUNIOR RESEARCH MANAGER, METRIXLAB
Jan 2017 – Jun 2018
• Pioneered 1st execution of regional online shopper study (Thailand) with subsequent replications in other markets.
• Delivered actionable insights on opportunity size, customer journey, cross merchandising opportunities and more.
ML CONSULTANTS PTE LTD
• Executed national surveys on perceptions of work, family, foreigners and other social topics.
• Moderated focus groups to study Singaporeans’ attitudes towards working life.
• Delivered comprehensive reports with frequency and crosstab SPSS tables, summarizing key insights and takeaways.
Nov 2015 – Jan 2017
Jan 2019 – Mar 2019
Jul 2011 – Jul 2015