©2019 by Anusha Ratnakumar

EXPERIENCE

RESEARCH MANAGER, METRIXLAB

Jul 2018 – Nov 2018

• Led 1st execution of digital campaign evaluations using tagged survey panel, with subsequent replications.
• Spearheaded cross-functional collaboration (client, research agency, media agency, panel operator).
• Identified / investigated cause(s) of data discrepancies via cross-source verifications and proposed workarounds.
• Evaluated best performing channels and target audience groups for future optimization.
• Mentored juniors on ways of working and projects requirements for long-term replication and continuity.

JUNIOR RESEARCH MANAGER, METRIXLAB

Jan 2017 – Jun 2018

• Pioneered 1st execution of regional online shopper study (Thailand) with subsequent replications in other markets.
• Delivered actionable insights on opportunity size, customer journey, cross merchandising opportunities and more.

RESEARCH EXECUTIVE,
ML CONSULTANTS PTE LTD

• Executed national surveys on perceptions of work, family, foreigners and other social topics.
• Moderated focus groups to study Singaporeans’ attitudes towards working life.
• Delivered comprehensive reports with frequency and crosstab SPSS tables, summarizing key insights and takeaways.

Nov 2015 – Jan 2017

 

EDUCATION

Jan 2019 – Mar 2019

DIGITAL MARKETING,
GENERAL ASSEMBLY

Jul 2011 – Jul 2015

BACHELOR OF SOCIAL SCIENCE,
SINGAPORE MANAGEMENT UNIVERSITY

 
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